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Can a restaurant or pub use ChatGPT for menus, review replies and rotas? Plan prices, data terms and the one job to keep

Yes, for drafts. What ChatGPT, Claude, Copilot and Gemini cost a small venue, what each does with your data, three prompts, and why allergens stay with you.

A chalkboard bar menu beside shelves of bottles

Yes. A restaurant or pub can use ChatGPT, Claude, Copilot or Gemini to draft menu descriptions, review replies and a first rota. The business plans, which do not train on your content by default, cost £5.90 to £22.50 a person a month. Allergen information is the one job to keep, because the law requires it to be accurate and a chatbot has never seen your supplier's label.

What this is, and is not. A desk check of each vendor's own pricing and data pages, read in a browser on 1 October 2026. We did not test the four against each other and we do not rank them. Prices and terms change, so read the live page before you pay.

What each plan costs, and what it does with your words

Plan a small venue would buy Price on 1 October 2026 Training on your content
ChatGPT Business, from 2 users £15 a seat a month billed annually, £18 billed monthly Not used by default
Claude Team, for 2 to 150 people £18 a seat a month billed annually, £22.50 billed monthly, including 20% VAT Not used by default
Copilot Microsoft 365 Copilot Business, added to a Microsoft 365 business plan £13.80 a user a month paid yearly, before VAT: an offer price for the first year, open until 31 December 2026, down from £16.10 Prompts and responses are not used to train foundation models
Gemini Google Workspace Business Starter or Standard £5.90 or £11.80 a user a month on a one-year commitment, before tax Not used outside your own organisation without permission

Claude's page first loads with US dollar prices and swaps to its UK version once it finishes loading. The UK version showed Team at £18 a seat a month billed annually or £22.50 billed monthly, and Pro at £18 a month or £180 for a year paid up front, all including 20% VAT. ChatGPT's page did not say whether VAT is included. Workspace Starter puts Gemini in Gmail and the Gemini app, and Standard adds Docs and Meet.

For an owner and one manager the sums are:

Plan Working A month A year
ChatGPT Business, billed monthly 2 × £18 £36.00 £432.00
ChatGPT Business, billed annually 2 × £15 £30.00 £360.00
Claude Team, billed monthly, VAT included 2 × £22.50 £45.00 £540.00
Copilot Business add-on, offer price 2 × £13.80 £27.60 £331.20
Workspace Business Starter 2 × £5.90 £11.80 £141.60

The Copilot figure sits on top of the Microsoft 365 plan the venue already pays for. The Workspace figure buys the email and documents as well as Gemini. The rows do not buy the same thing.

The personal plans are different

The cheaper route is one personal subscription: ChatGPT Plus at £20 a month, or Claude Pro at £18. The data terms change with it. OpenAI's help page says content from its services for individuals may be used to train its models unless you switch that off under Settings, Data controls. Anthropic's privacy page says chats on its Free, Pro and Max plans are used to improve its models if you choose to allow it. On either personal plan, open the privacy settings before the first prompt and read what is switched on.

Whichever plan you use, leave out what the tool does not need: guests' names and phone numbers, staff names beside pay or sickness, and anything about a named guest's allergy or health.

Three prompts that work

Menu descriptions. "Write a menu description of 20 to 25 words for each dish below. Use only the ingredients I list. Do not add any allergen, dietary or 'free from' claim. Plain words, no superlatives."

A review reply. "Draft a reply under 120 words to this three-star review. Thank the guest, name the specific point, say what we changed and invite them to phone the manager. Do not offer a discount or a free meal." The last line matters, and our review reply writer explains the ban on incentivised reviews behind it.

A first rota. "Here are next week's bookings by day and each person's availability, with initials in place of names. Draft a rota. List every gap of under 11 hours between two shifts and every shift over 6 hours with no 20-minute break." Then run the five checks in our pub and bar staff rota template yourself.

The job to keep: allergen information

Do not ask a chatbot which of the 14 allergens are in a dish. The Food Standards Agency's best practice guidance for non-prepacked food says the allergen information given to customers must be accurate, and calls that a legal requirement. Its guidance for food businesses says how to get there: record allergen ingredients in writing from product specification sheets and ingredient labels, keep the record up to date, and consider the effect when a recipe changes.

A chatbot can do none of that. It has not read the label on the stock, the sauce or the bread you bought this week. It answers from what a dish of that name usually contains, and a usual recipe is not your recipe.

There is one narrow job it can do. Give it your own checked allergen matrix and ask it to lay the table out for print, or to turn each row into a "Contains" line for the menu. A named person then checks every line against the matrix before a customer sees it.

What the regulators have published

The Information Commissioner's Office has guidance on AI and data protection. It applies the UK GDPR principles to AI systems and is written for organisations in every sector. We found nothing there written for restaurants or pubs, and no Food Standards Agency page on using AI tools for menu or allergen work. The general rule above applies: the information must be accurate, whoever or whatever drafted it. The Agency's guidance covers England, Wales and Northern Ireland.

How to start this week

  1. Pick the tool that sits with the email you already use.
  2. Buy the business plan, or check the training setting on a personal one.
  3. Write a one-page rule for staff: what may be pasted in, what may not, and who checks the result.

Where Overlyft fits

Overlyft is an agency, not one of the four products above. It can set up an AI assistant that drafts a venue's review replies and next week's rota. The owner posts the reply and the manager publishes the rota.

Short answers from this page

Can a restaurant or pub use ChatGPT for menus, review replies and rotas, and what does it cost?

Yes, for drafts that a person checks. On 1 October 2026 ChatGPT Business cost £15 a seat a month billed annually or £18 billed monthly, from two users, and is not trained on your content by default. Keep allergen information out of it: the Food Standards Agency says that information must be accurate and recorded from specification sheets and ingredient labels.

Source: ChatGPT pricing page and OpenAI help centre, read 1 October 2026; Food Standards Agency allergen guidance for food businesses

Every short answer for restaurants, pubs and small hotels

Where this comes from: ChatGPT pricing page and OpenAI help page on how data is used to improve models; Claude pricing page and Anthropic privacy centre pages for consumer and commercial products; Microsoft 365 Copilot UK pricing page and Microsoft Learn page on enterprise data protection; Google Workspace UK pricing page and Workspace generative AI privacy hub; each read in a browser render on 1 October 2026. Food Standards Agency, Allergen guidance for food businesses (GOV.UK, updated 17 July 2026) and Allergen information for non-prepacked foods: best practice (GOV.UK, 24 February 2025); Information Commissioner's Office, artificial intelligence guidance page; GOV.UK, Rest breaks at work; all read 1 October 2026.

Put a number on it: How much money can AI save my business? · How many hours can AI save me each week? Free, in your browser, no sign-up.

AL

AEO Lookup editorial team

We write practical guides for people who run small UK firms, and we check every fact against its source on the date shown. Read how we review, or tell us if something has changed.

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